You are probably very familiar with the belief
that in giving gifts, “It is the thought that counts.” You would
logically think perhaps that it is the thought of the giver
‘that counts’, but actually it is the thought of the recipient
that really matters, since it is he who will put the value on
the gift. Think about it. If he values your gift he will
treasure it, no matter its actual pecuniary worth. If not, he
will relegate your gift to the backburner of the showcase, if
not the dustbin of ignored objects, even if you have spent all
your worldly wealth in acquiring it.
Therefore, the best alternatives to expensive
gifts that may go unappreciated are unique gifts. Why?
First, the possession of a
unique gift bestows on the owner the honour of being rare
himself for having such an uncommon object.
Second, that being so, the
gift itself will certainly be appreciated and treasured by
the recipient, primarily for being unique and, secondarily,
for the honour it bestows.
Third, by extension and logic,
the recipient will then honour and become grateful to the
giver for bestowing upon him --the beneficiary-- the honour
of being rare and unique, through the given gift.
Last, in the end therefore, it
is the giver himself who is honoured.